Pipeline for leaders who just inherited the number.
Avenfield builds the demand, outbound, and AI systems that turn a brand-new go-to-market mandate into booked meetings — in the first 90 days, not the first year.
Built for the people who own the number — the VPs, directors, and chiefs in their first 90 days.
The stack we build your engine on
Which of these sounds like you?
Pick your situation and see exactly what we'd build — whether you just hired a leader, you're still hiring for the seat, or you're the one still selling.
Just Hired a Leader
A new VP, CRO, or CMO started recently
This is usHiring for the Role
An open req for a Head of Sales, VP, BD, or RevOps
This is usBuilding a Team
First revenue hires, first real sales motion
This is usPost-Funding / Scaling
Fresh round, aggressive new targets
This is usFounder Still Selling
Revenue still depends on you
This is usThe highest-intent moment in B2B isn't found with a keyword.
It's a change inside the company. A new go-to-market leader walks in — handed a number, a budget, and ninety days to prove themselves. They're auditing the stack, questioning the inherited playbook, and actively looking for what will help them hit the target.
That is when budget gets unlocked, strategy gets rewritten, and the door is wide open. Most teams keep mailing static lists and miss it entirely. We build the entire motion around catching it — whether you just hired the leader, you're still hiring for the seat, or you're the one still carrying sales.
The window a new GTM leader gets to show traction
The clock we build every motion against
Reply rate of the top 10% of cold-outbound teams vs a ~3.4% average (Instantly, 2025)
To a live motion — not the quarter a new hire takes to ramp
Signal in. Meetings out.
We don't run campaigns — we run a system. A buying trigger fires, the engine works the account, and a qualified meeting lands on the calendar.
A demand engine, engineered for the moment.
Everything is built around one idea: reach the new leader at peak intent, and give them a number to point to fast.
Trigger-based targeting
We reach accounts at the exact moment intent spikes — a new VP, an open GTM req, a fresh round — instead of spraying a static list.
AI-built automation
Enrichment, lists, CRM hygiene, routing, and reporting run on AI systems we build — output that used to need a back-office team.
Deliverability that lands
Authenticated domains (SPF, DKIM, DMARC) and a complaint rate held under 0.1%, so the message reaches a human — not the spam folder.
Offers that get replies
Positioning and copy engineered around the new leader's mandate — built to earn a reply, the way the top 10% of senders clear 10%+.
Built for the first 90 days
Everything is designed to produce a leading indicator before the new leader's first QBR — not six months later.
Done-for-you, fast
We own the build and the daily operation. The motion is live in weeks, with no req to open and no ramp to wait out.
From a new mandate to a system you own.
Four phases. The first meeting can land before the new leader's first QBR — and by the end, the motion runs without us.
- 01
Map the gaps
We audit the new leader's mandate, stack, and motion — and find the fastest credible path to a number the board can see.
- 02
Build the engine
We stand up the outbound infrastructure and AI automations, wired to the buying triggers that matter for the role.
- 03
Book the meetings
We go live. Qualified meetings start landing on the calendar while we tune relentlessly against reply data.
- 04
Hand over a system
We document and systematize the motion, so the team owns a repeatable engine — not a dependency on us.
The first 90 days, on a clock.
Everything we build is timed to the only window that matters — and the scoreboard a new leader is judged against.
- 30Day
First meetings on the board
Qualified meetings booked while the new leader is still auditing the stack — a number to point to immediately.
- 60Day
Pipeline compounding
The motion is tuned against reply data, coverage builds, and the leading indicators start to move.
- 90Day
A system, handed over
Documented and repeatable — the team owns the engine, not a dependency on us.
Every seat that owns the number.
Already have the leader in the chair? A new mandate looks different from every seat. We meet each one with a motion built for their first 90 days.
CEO / Founder-Led Sales
When the founder is still the best salesperson — that's the bottleneck. We make pipeline a system.
ExploreCRO · Chief Revenue OfficerChief Revenue Officer (CRO)
Inherits the forecast, the pipeline, and the team. We help them ship a system — not a reorg.
ExploreCMO · Chief Marketing OfficerChief Marketing Officer (CMO)
Shortest leash in the C-suite. We help a new CMO prove the model with sourced pipeline.
ExploreVP of Sales · Head of SalesVP of Sales
Inherits the quota. We get net-new pipeline on the board before the warning signs show.
ExploreVP of Marketing · VP of Demand GenerationVP of Marketing / Demand Gen
Owns the pipeline number marketing is on the hook for. We build the demand engine behind it.
ExploreVP of BD · Head of Partnerships · Head of GrowthVP / Head of Business Development
Owns new logos and partnerships — usually without an outbound machine. We are the machine.
ExploreWhat we build and run.
Demand, outbound, AI automation, and the RevOps spine — delivered done-for-you, then handed over as a system you own.
Demand Generation
Net-new, attributable pipeline — built and run as a system, not a campaign.
Outbound Systems
The infrastructure and daily process behind cold outreach that actually lands.
AI & GTM Automation
Replace shelfware and manual busywork with AI systems that run the GTM org.
RevOps & Pipeline Infrastructure
The CRM, definitions, and dashboards that make a forecast leadership can underwrite.
GTM Strategy & 90-Day Plans
Gap-mapped priorities for a new leader's first quarter — the plan the board respects.
Proof over promises. A system over a retainer.
We're a selective, hands-on shop — so instead of borrowed logos, here's exactly how we operate and what you can hold us to.
Built around your moment
Every engagement starts from your seat and your situation — not a recycled playbook or a template campaign run for a hundred others.
You own the system
We build it, prove it, document it, and make ourselves optional. A motion your team keeps — not a retainer you're stuck renting.
A number in the first 30 days
We aim to put qualified meetings on the board inside the first month. The diligence review is complimentary — the results do the talking.
The short version, answered.
Still wondering if this fits your moment? The fastest answer is a quick call.
Who exactly do you work with?
Companies in a specific moment: they just hired or promoted a go-to-market leader — a VP of Sales or Marketing, a CRO, a CMO, a RevOps or BD head, a director, or a newly-minted partner at a firm — or they're actively hiring for one. That transition is the moment we build around.
What do you actually do?
We build and run the demand engine: trigger-based targeting, outbound systems, deliverability infrastructure, RevOps cleanup, and the AI automations behind them. The output is qualified meetings on a calendar and a GTM motion the team can own.
How fast can we see meetings?
The goal is a leading indicator inside the first 30 days. Because we run the infrastructure and process for you, there's no hiring cycle or long agency ramp to wait out — and a new SDR takes three to four months to reach full quota.
We're still hiring the leader — is it too early?
It's the opposite. An open GTM req means the gap is named and budget is allocated, but nobody's in the seat yet. We can produce pipeline while the role is open and hand the eventual hire a working motion on day one instead of a blank CRM.
How do you keep outreach out of the spam folder?
We run sending as a system: dedicated authenticated domains kept off your primary, SPF/DKIM/DMARC set up correctly, managed warmup, complaint-rate monitoring under Gmail's 0.1% guideline, and one-click unsubscribe. The deliverability details are the whole game.
Do we have to provide the list?
No. List building, enrichment, and verification are part of what we do — matched to the buying triggers that fit your motion and refreshed as signals change.
How is this different from a normal agency?
We anchor on a specific internal state — a leader who just inherited the number — and we build with AI, so a small system does the work of a much larger team. You get a motion you own, not a retainer you're stuck renting.
Bring us the new mandate. We'll fill the calendar.
If a new leader just inherited the number — or you're ready to make pipeline a system instead of a person — let's talk.